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April 28, Saturday
Japanese Pop Culture Magazine:
Hatsune Miku, a virtual idol created by the internet
(Left) Hatsune Miku's live event (Tokyo, March 2012)
©SEGA/©Crypton Future Media, Inc. Organized by SEGA/MAGES.
(Right) Hatsune Miku
illustration by KEI ©Crypton Future Media, Inc.
(Left) Hatsune Miku's creator, Hiroyuki Itoh
(Right) Creator of one of Miku-inspired contents, Hachioji P
Hatsune Miku is a singing application with a female persona developed in Japan. She has become popular on video-sharing websites. There are estimated tens of thousands of participants who upload contents of their own creation inspired by the virtual idol on the sites. Here we look into a new culture developed by Hatsune Miku, and its impact on contents business.
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